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Product News

ITC/elio Joins Lighting Exchange

December 6th, 2016 by cassiel

elio Lighting Exchange ITC is now on the Lighting Exchange! The Lighting Exchange is a communication and connective tool for lighting agencies that strengthens your connection to us and our products. We upload newly released products or updated images to the Lighting Exchange and they are pushed out to your website automatically. So, new items are immediately visible to you and your clients without taking time to download, format, then publish. You will always have the most current product information at your fingertips.

Learn more at

Real World Product Testing

January 30th, 2016 by rebeccav

Versicolor Product Testing

ITC takes product testing seriously! Have you ever wondered how ITC ensures our products will meet and exceed performance standards in real world conditions?

Well… we test them in the real world.

The new VersiColor multi-color flexible light gets exposure to the harsh Michigan winter elements.


Brad Truck

ITC’s Maia Desk Lamp Is Center Stage In Ameritrade Commercial

January 4th, 2016 by rebeccav

Maia Commercial Feature_1-4-16The Maia Desk Lamp is prominently featured on worker’s desk while Andrew Luck tries to share his “luck” with them. The worker’s decline Andrew’s ”luck” – after all they are already Lucky to have a Maia Desk Lamp providing them with great light for successful work.

Check out the full commercial here.

LOOK Backlit Mirror Collection

December 15th, 2015 by rebeccav

Camarotas Mirrorselio is pleased to introduce SIX NEW mirror options within the LOOK offering. Additional sizes and shapes and alternate lighting options will complement any project or application. Mirrors can be surface mount or recessed, and are backed with safety film to provide a safe and secure installation. Long life, energy efficient LEDs provide diffused lighting that eliminates harsh shadows caused by overhead lighting.

Download the overview brochure

Download the technical specifications

Standard Mirror Offering:

Standard Backlit Mirrors

Non-Stock Mirror Offering:

Custom Backlit Mirrors

ITC Lights Up the New Clock at Hope College

August 18th, 2015 by rebeccav

Howard Miller Clock - Lit The new Jack H. Miller Center for Music at Hope College in Holland, MI will have a Howard Miller clock lit by elio’s Luna LED light. ITC’s elio group has been working with our neighbor, the Howard Miller Clock Company for the past several months in anticipation of the installation of this beautiful clock. The lit clock is positioned high on a striking wood paneled wall that is very visible through the tall expanse of exterior glass windows, providing a recognizable icon for the new musical arts center.
Howard C. Miller, the founder of the Howard Miller Clock Company, built the company on incomparable workmanship, unsurpassed quality, and a quest for perfection. ITC and Howard Miller share the local West Michigan work ethic and the value of providing quality solutions to our customers, so we are proud to have been selected, based on these attributes, to light up this important part of the Jack H. Miller Center.

The Center was made possible by Howard’s son Jack, through his major gift to Hope College, which included funds for construction and future maintenance. Howard Miller Clock - Unlit

ITC, through our elio brand works with architects and designers on custom projects, such as the LED lit Howard Miller clock, as well as several other industry customers with our extensive standard product offerings.

Check out the full write up in the Holland Sentinel.

ITC Lights Up New Industries with LEDs

July 22nd, 2014 by ifi-admin

Mike_in_GR_PressAfter 30 years of designing and manufacturing lighting for boats and RVs, ITC Inc. is lighting up retail stores, offices, homes, health facilities and cruise ships.

The company’s new LED lighting division called Elio is producing products for Carnival and Princess cruise lines, which are replacing hundreds of thousands of energy-eating incandescent light fixtures with low-watt, high intensity LED lighting fixtures.

“The math for them was simple,” ITC founder and CEO Dick Camarota said. “Replace 35 watt bulbs that require frequent replacement with 9 watt LED lights that use a one-third of the energy and last two-thirds longer, and there is huge savings for every ship in their fleet,” he said, noting electricity at sea is generated from fuel powered generators.

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IllumaGrip Featured in November IIDA ADA Newsletter

July 22nd, 2014 by ifi-admin

Heathcare_IllumaGripsElio LED Lighting’s ADA Compliant IllumaGrip was recently featured in the Michigan chapter of IIDA’s November newsletter. The newsletter focused on ADA standards highlighting changes and new innovative products. Text from the feature can be read below:

The ADA Compliant LED IllumaGrip Assist Handle provides needed support in bathroom & bedside applications for the healthcare environment while providing needed illumination. The dual functionality of the product directly targets vital patient safety, vision, & support. Length & LED color options make the product a piece customizable to a variety of installations. The IllumaGrip is a top engineered product designed to enhance patient safety in a simple multifunctioning product.

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Herman Miller Lights Receive Excellence Awards

July 21st, 2014 by ifi-admin

hermanmiller_logoCongratulations to our customer Herman Miller on their recent award for LED lighting products. Below is the recent article recognizing Herman Miller in the Holland Sentinel.

Herman Miller Inc.’s Ardea light has earned both Gold and Silver honors from the International Design Excellence Awards (IDEA), while the Twist LED task light earned dual Bronze awards. The products and their awards across multiple categories secured a place for Herman Miller among the top corporate winners for 2010 and also for the past five years.

2010 marks the 30th year of the annual competition, which recognizes design excellence in products, eco design, research, strategy, packaging, interactive design and concepts.

Herman Miller’s Ardea and Twist lights were selected among 1,900 product entries from 29 countries. Ardea took top honors in the Eco design and Home Living categories. The Twist LED task light won recognition both in the Eco design and Office & Productivity categories.

The Holland Sentinel is located at 54 W 8th Street Holland, MI 49423

Elio™ LED Lighting Adds UL Listing to Current ETL Listing

July 21st, 2014 by ifi-admin

ul_logoElio™ recently received the UL Listing from Underwriters Laboratory recognizing the high safety and quality produced in elio’s™ linear lighting products. Working to improve safety standards in living and working environments, UL promotes engineering quality through certifications to products that meet that objective. By means of superior innovation and high engineering standards, elio™ LED linear lighting is proud to provide its customers the recently added UL Listing to its line of LED energy efficient lighting products.

The investment made by ITC Incorporated’s elio™ LED lighting division to register it’s linear products with an additional listing to its current ETL listing, provides customers not only confidence in the quality of our products, but in their safety as well. Used in retail display lighting, office applications, task lighting, and display case manufacturing, linear lighting provides an efficient lighting option. High quality color rendering, a quick return on investment, and lower energy bills also push elio™ lighting to the front of lighting options for our customers in addition to its multiple safety & quality listings.

For more information regarding how UL listings are obtained and their components, please visit for more information. To obtain a quote of a lighting project for your next project, visit our Contact page on our website to get in touch with one of our dedicated professionals.

Media Contact: Terese Acou
P: 616.396.1355

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Elio Receives Honorable Mention in Nightingale Awards at Healthcare Design Conference

July 21st, 2014 by ifi-admin


Elio LED Lighting, a division of ITC Incorporated, received an honorable mention for this year’s Nightingale Awards at the 2010 Healthcare Design Conference in Las Vegas for their innovative Illuminated Safety Handle. This year’s judges bestowed the award, citing the product as “a great start to an innovative and needed solution in the market.” The Illuminated Safety Handle was designed by ITC’s enterprising engineers to provide a resourceful solution to a needed area in the healthcare industry.

Designed with LEDs to initiate long product life & low energy consumption, the handle aids as an illuminated target in wayfinding and support for medical applications. With watertight construction, the handle can be used in varying applications throughout a healthcare facility providing functionality, safety, and lighting.

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