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ITC Incorporated Announces New Branding for Three Growing Industries

May 29th, 2018 by oliviam

ITC is positioning for its next phase of growth by moving from one umbrella identity to three distinct industry brands. This separation will give each brand the ability to more closely identify with their customer base and provide tools and information tailored to each industry’s needs.

The elio brand, launched in 2008, has been the overarching brand for three different industries: workplace interiors, retail display, and architecture and design (A&D). This growth in all three industries and the addition of several product lines in each, has led ITC to break commercial furniture and retail display off into their own brands while leaving A&D under the elio brand.

In 2018, the commercial interiors brand became ITC Workplace Interiors and retail display transitioned into ITC Retail Display.

Please excuse our digital dust as we work to update our websites.

See related: ITC Ventures into Two New Markets

Herman Miller Part Two

March 22nd, 2018 by oliviam

In last month’s e-newsletter we shared part one of our Herman Miller Customer Profile which featured Senior Design Exploration Lead, Marc Gierz. This article explored Herman Miller’s customer-focused design style and the challenges the design team faces.

This month we are sharing the second part of the Herman Miller feature with Supplier Development Manager, Zak Lotter. Herman Miller’s customer focus doesn’t end during the design process. It bleeds into every aspect of the company—including supply chain management.

This customer focus can be seen in the way that Lotter works on a day-to-day basis. He doesn’t design products, but he does design the supply chains that support products and ensure that customers get the best value possible.

Lotter said that one of the biggest challenges the Supply Chain Team faces is lead time expectations from customers. Because of things like Amazon Prime and the multitude of in-store pickup options available, people are becoming accustomed to getting items within days, sometimes even hours, of placing an order.

Herman Miller had to find a way to keep up with customer expectations. “We have to work internally and with suppliers and figure out how we can get better, faster and more flexible—without affecting price,” said Lotter.

“It’s a classic,” Lotter says of the Eames Lounge and Ottoman–one of his favorite HM products.

Lotter defined flexibility as being able to provide customers with special orders, whether that be color or style, within a similar lead time and for a similar price as standard items. In order to do this Lotter works with suppliers to develop fulfillment strategies that meet customer needs.

When we asked Lotter the one thing that current and potential customers should know about Herman Miller, he didn’t hesitate. “Our dedication to sustainability and environmental stewardship,” he said. “A core value that has been in the company culture for over 100 years.”

A lot of companies have jumped on the “go green” bandwagon. Studies continue to show that consumers prefer to buy environmentally friendly products and are willing to pay more for these products. For Herman Miller this isn’t a new practice, or about being trendy. Their dedication to the environment dates back to the founder, D.J. De Pree, and can be seen in the construction of their office spaces and in the materials used in their products.

At ITC, we’re proud to work with a company that values the environment just like we do.

Learn more about Herman Miller.

Learn more about ITC.

Join ITC’s mailing list and get Customer Profiles like this one sent right to your inbox.

Herman Miller Part One

February 22nd, 2018 by oliviam

Inspiring designs to help people do great things.

Founded in 1905, Herman Miller works to provide solutions through inspiring designs in office, home, and healthcare. This Zeeland, Michigan based manufacturer is recognized for their modern designs, Herman Miller has worked with a number of renowned designers such as Ray and Charles Eames, George Nelson and Alexander Girard. Recently, they have worked with Ayse Birsel, Yves Béhar and Joey Ruiter.

ITC has been working with Herman Miller since the early 1980s. We recently had the chance to visit Herman Miller’s Design Yard and chat with Marc Gierz, a Senior Design Exploration Lead in the Herman Miller Innovation Kitchen.

Gierz has been with the company for 33 years and has always been in design. He tells us that 33 years sounds like a long time, but opportunities within HM have kept his job interesting and fresh. “I have a lot of freedom to work on different things,” says Gierz, who has worked on everything from seating and lighting to office storage systems.

Gierz said that the Mark Goetz Sofa is one of his favorite Herman Miller products.

We asked what challenges the design team is faced with and Gierz pointed out that every project has its own unique challenges. Herman Miller focuses on problem solving design—no matter what the price point of a product may be—each product has to embody the “Miller DNA.” Gierz also stated that he works with “crazy smart and crazy dedicated” coworkers who go above and beyond to resolve any problems that arise.

Herman Miller is a customer focused brand, with Gierz telling us that the company demonstrates that principle by taking everything to the next level for customers.

When asked what new and exciting products we can expect from Herman Miller in the future, Gierz couldn’t share much information but told us that, “there is always something cooking in the [Herman Miller Innovation] kitchen to be excited about.”

ITC can’t wait to see the next great thing from Herman Miller; maybe it will be a product that ITC will be a part of.

Learn more about Herman Miller.

Learn more about ITC.

Read part two of our Herman Miller Customer Profile featuring Zak Lotter, Supplier Development Manager. 

Get Customer Profiles delivered right to your inbox by joining ITC’s mailing list.

If you would like to be considered for a ITC Customer Profile, please contact

How Retailers Can Optimize Product Displays

December 22nd, 2017 by oliviam







Give Display Products the Best Light

It is no secret that strategically placed products can influence sales. Candy at the eye level of children, endcap displays with a related selection of products, and necessities placed in the back of the store forcing customers to walk through more aisles and in most cases, select more items. But, did you know that the choice of lighting in retail environments can also be a player in the strategy of increasing sales? LED lights give retailers the capability to enhance product displays while keeping costs low and increasing sales—thereby increasing profitability.

Generally, LEDs are thought to be too expensive but as LED technology gains economies of scale the price gap between LEDs, fluorescent and halogen fixtures is lessening. Additionally, the life span and efficiency of LEDs outweighs the gap in initial fixture costs. Today, LED lights average 50,000 – 80,000 hours of life—more than double the life span of fluorescent and halogen options. The longer life minimizes replacement bulb and maintenance labor costs.

Read the rest of this entry »

Shining a Spotlight on elio’s Flexible Lighting

December 14th, 2017 by oliviam

ITC’s elio brand is providing commercial construction customers fun and functional options for lighting spaces with the VersiColor™ lighting products. The VersiColor RGB Tape Light was recently installed at the Hilton Garden Inn East, in Grand Rapids, MI. The lighting was used to highlight certain architectural features in the hotel’s Garden Grille Bar and lobby area.

The VersiColor RGB products allow for specific color tuning to complete any design and the Hilton chose to dial in on a specific blue to complete their space. The VersiColor also allows for endless color options and features through the use of a simple control interface. The IP66 rating makes this lighting an ideal option for both indoor and outdoor applications.

For more information, click here or contact us at


Pantone Announces 19th Color of the Year

December 7th, 2017 by oliviam

Each year, in December, Pantone declares one Color of the Year (2016 being an exception with two colors). The color experts at Pantone scan the globe for inspiration. Looking at everything from social movements and lifestyle trends, food and travel, and even sporting events. There are no limitations—anything can be an influencer.

Today, Pantone announced PANTONE 18-3838, Ultra Violet, as the Color of the Year 2018. In the coming year, we can expect to see deep shades of purple spill over into fashion, interior decorating, beauty and industrial design trends.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Want to embrace the 2018 Color of the Year if your next design project? Take a look at elio’s VersiColor™ RGB Flex Light here.

Learn more about the Pantone Color of the Year 2018 here.