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Earth Day 2017

April 21st, 2017 by cassiel

Inspired by the anti-war movement, U.S. Senator Gaylord Nelson realized he could use the energy from the movement for more changes. His plan was to mix that energy with public consciousness about air and water pollution and power environmental protection onto the national public agenda.  With a staff of Untitled-1eighty-five republicans, democrats, liberals, and conservatives, he promoted his national teach-in on the environment across the country. Finally, on April 22, 1970 the advocates took their voices to streets all over America, along with twenty million other Americans. This massive coast to coast rally brought about more than awareness about a healthy and sustainable environment; by the end of 1970, Earth Day was responsible for the creation of the United States Environmental Protection Agency and the passage of the Clean Air, Clean Water, and Endangered Species Acts.

1990-Earth-Day-Ad-CroppedIn 1990, Earth Day went global, giving a huge boost to worldwide recycling efforts and helping pave the way for the 1992 United Nations Summit in Rio de Janeiro. Each Earth Day victory is huge, but each new year also brings to light new and existing struggles, such as the research around climate change and a divided environmental community. Celebrated by more than a billion people worldwide, the fight for a clean environment continues every day. This history brings us to Earth Day 2017, with the Earth Day campaign of “environmental and climate literacy”, which focuses on the concept that the foundation for progress is education.

party for the planetThe history is great, but I’m sure what you really want to know is how to celebrate! There is no right or wrong way to celebrate. Whether this is your first official celebration, or you can’t remember a time when you didn’t celebrate, how you celebrate is up to you. Maybe you haven’t started a recycle bin, maybe you need some more trees in the back yard, or maybe your goal is to learn all about the idea behind Earth Day. Here’s a list of a few ways to make your earth day a little earthier:


  • Recycle not only your everyday plastics and glass, but also your e-waste (computers, TVs, etc).
    Learn how to grow your favorite produce.
  • Start by growing your favorite herb in a window pot, then move on to your favorite veggies in the backyard.
  • Plant a tree or two or donate to The Canopy Project to help them reach their goal of planting 150,000 trees (
  • Make a pledge as a part of the A Billion Acts of Green: A few examples are getting rid of plastic bags, start a work carpool, or start your own garden (
  • Build a bird feeder and hang it out in your yard- just don’t forget to keep it full!
  • Pick up litter around your neighborhood or organize a group and do it together
  • Make a breakfast, lunch, dinner, or all three out of only locally grown food
  • Spend the day technology free
  • Educate yourself about what Earth Day is all about

Green is the New BlackWhether you participate or not, it’s always fun to go outside and enjoy the fresh smell of spring renewal, and it’s the perfect excuse to revamp your landscape to native and drought tolerant plants!

Click here to learn about how we do our part and how we can help you!


LED Lighting for Retail Environments

April 12th, 2017 by cassiel

Compel Whole Foods BannerLEDs are enhancing retail environments with four main factors: Energy & Quality, Cost & Maintenance, Increased Sales with Visual Appeal, and Extended Product Shelf Life.

Energy & Quality

Compel Flex in CoolerIt is common knowledge that LED lighting saves energy over fluorescent bulbs with much lower watts and less wasted light. But what is not as well recognized is that LEDs are not all created equal. Quality LED fixtures, will save money over time, provide a long-life span, be more reliable, plus they will have a robust and proven manufacturing process. The first step in attaining quality LED fixtures is the process of sorting the diodes, called binning. The tighter the binning the more consist the color, intensity, and performance of the LEDs. Attaching the LEDs to the circuit boards is also critical for quality. This is achieved with a process called Surface Mount Technology (SMT). This process picks and places the diodes on the board. Both factors have high effects on the quality of the LEDs and performance of the fixture. Heat dissipation is also a factor for the life and performance of LEDS. LEDs do produce some heat even though it is much lower than fluorescent or incandescent bulbs, it is still important to control heat within the fixture to preserve the life of the LED. Energy management considerations for the fixtures should also be reviewed for compliance with commercial energy codes and standards.

LED vs Fluorescent ROICost & Maintenance

A commonly misunderstood conception of LEDs is that they are significantly more expensive than fluorescents. While their initial purchase cost may be more, an LED fixture will pay for itself in energy savings, reduced maintenance cost, and most importantly, increased product sales.

Increased Sales with Visual Appeal

Retail environments have long appreciated the value of lighting for displaying merchandise in the most appealing way and creating an instore atmosphere that conveys the desired brand image. This is sometimes more art than science, but there are some lighting basics that can help when specifying LED lighting for display lighting. Color Rendering Index (CRI) and Kelvin are two powerful factors in lighting that should be understood to determine the correct lighting product to specify for different situations.

Color Rendering Index (CRI)

CRI is a rating scale up to 100 that indicates the ability of the light source to portray the true color of an object. The closer to100 the light rating is the more an object’s color, will appear as it would in nature. It will have depth and vibrancy while a lower CRI rating will give objects a washed-out, dull appearance.

Color Temperature (Kelvin)

Kelvin is the standard international unit of thermodynamic temperature of light or in layman’s terms the rating of the light color. White LEDs are binned and rated from warm white (2500K) to cool white (6500K). Similar to CRI, Kelvin temperature can play a role in how colors are perceived. Warmer white colors (below 3000) will cast a yellow-white color which will improve reds and oranges, but dulls blues and gives white and green objects a yellow tint. On the other end the cool white (6500+) will boost blues, but dulls reds and conveys a bluish tint to white and green objects. For best overall color appearance, 3000-4000K is recommended as a neutral white so it will enhance most colors at the same level.

Annual Savings LED vs Fluorescent Case A study conducted by The Lighting Research Center confirmed that 88% of shoppers preferred the look of a LED case over a fluorescent case. LEDs Magazine took this study a step further and evaluated the sales on a fluorescent case versus an LED case. The results of the study are shown below.

LEDs are often specified for retail applications due to their long life and reduced energy usage. But what if they could extend the shelf life of store products? A study conducted by Kansas State University found that the use of LED lights in refrigerated meat cases could extend the shelf life of some meat. Raw meat will discolor relatively quickly in a refrigerated case due to the exposure to oxygen and UV light. While a discolored meat may not be expired or rancid, the perception to the average consumer is that it’s past its prime. Meat Case Because of this perception, retailers must discount or dispose of product, and are unable to sell it at full price, reducing their already tight margins. Since LEDs do not give off UV light, the discoloration process is much slower than it is with fluorescent lights, which do give off UV light. In addition to color retention, LEDs also keep refrigerated cases colder which aids the compressor in keeping the case at the optimal temperature for food preservation.

LED lighting use in retail displays continues to grow in popularity and is quickly becoming the accepted norm. For more information on LED Retail Display lighting click here.

To download a copy and share it friends click here!


Elio’s VersiColor™ Collection is highlighting the James Cultural Event Center

March 27th, 2017 by cassiel

Elio VersiColor Application Collage 1ITC’s elio brand and the VersiColor™ Collection is giving architectural customers what they want, options and control. Elio’s VersiColor products are versatile, easily controlled, and offer many application options. Recently, VersiColor RGB Luna LED Tape Light was installed in the outdoor Auburn Cultural and Civic Event Center Plaza in Indiana. Luna RGB lighting is “tunable” and can take the event center from party mode with high energy colors that flash and bounce to the music, to a soft refined glow of a single color, and everything in between. To learn more about the venue click here
To learn more about the VersiColor Collection click here

ITC/elio Joins Lighting Exchange

December 6th, 2016 by cassiel

elio Lighting Exchange ITC is now on the Lighting Exchange! The Lighting Exchange is a communication and connective tool for lighting agencies that strengthens your connection to us and our products. We upload newly released products or updated images to the Lighting Exchange and they are pushed out to your website automatically. So, new items are immediately visible to you and your clients without taking time to download, format, then publish. You will always have the most current product information at your fingertips.

Learn more at

Compel™ Purlite Products Receives DLC Listing

December 6th, 2016 by cassiel

Compel “The DesignLights Consortium (DLC) is a non-profit organization dedicated to accelerating the widespread adoption of high-performing commercial lighting solutions” ( DLC has establish stringent requirements which products must meet to qualify for a DLC listing. Having a product listed, therefore is a great recognition of quality and energy efficiency. ITC is proud to have received the DLC listing for our Compel horizontal and vertical linear lighting products.

Compel The Compel product line is an innovative LED lighting system designed specifically for retail display and refrigerated products, and can also be used in other advanced applications. Compel provides 90+ Color Rendering Index for the best replication of merchandise color and has a streamlined design and construction.

Click here to learn more about Compel Products!

For additional photos and application ideas, please visit our photo gallery.

Bicycling Activities in DongGuan City, China

April 6th, 2016 by rebeccav

Family Riding BikesITC’s Asia staff organized a bicycling day for visiting US staff and Asia’s staff and families, at SongShan Lake in DongGuan City in February.

SongShan Lake is a large lake near DongGuan and a great place to ride bicycles during the Spring season. The weather was very comfortable and the water in the lake was very clear. The blue sky was reflected in the lake and new green grass and flowers were growing near the shore. Breathing in the fresh air of spring gave an appreciation of the environmental effort and sustainable development the government in Guangdong Province is pursuing after the environmental deterioration experienced due to the rapid economic development between 1990 and 2010. ITC in both the US and Asia are committed to improving the environment of our planet wherever we are located.

Please consider riding a bike or walking more often during the coming months.

AITC Bike Trip_2016

ITC Incorporated, honored as one of the 2016 “Michigan 50 Companies to Watch”

March 14th, 2016 by rebeccav

Small Business Awardee Blog Post

ITC Incorporated has been recognized as one of the 2016 “Michigan 50 Companies to Watch”, an award program presented by Michigan Celebrates Small Business.

ITC will receive the award during the twelfth annual Michigan Celebrates Small Business gala event on May 5, 2016 in Lansing, Michigan.

ITC Incorporated, with its corporate headquarters in Holland, MI., serves a wide variety of customer segments under six unique brands. ITC’s customer base ranges from Marine and RV OEMs and distributors, to commercial furniture manufacturers, architects, retail display manufacturers, and consumers. ITC also has locations in Elkhart, IN, Hong Kong, and Guangdong Province, China in order to provide service close to customer’s locations and to have proximity to suppliers and Alliance Partners.

We Are ITC_Blog PostITC was founded in 1982 by Richard Camarota with the vision of designing and delivering application specific product solutions through a combination of talented people and resources located on two continents.  This vision has led ITC to develop a wide range of products, including a concentration on LED lighting and electronic products, for small and large companies across the world.  Today, ITC, led by Michael Camarota, continues as a family owned corporation with over a 140 employees focused on designing, engineering, and producing value oriented innovative products. Michael stated “We are very excited to receive the Michigan 50 Business Award as it is a recognition of the dedication of our employees over many years to build a small family business into an international enterprise that supports both innovation for our customers and opportunities for our employee family.”

Winners of the “Michigan 50 Companies to Watch” were selected by Michigan-based judges from the banking, economic development, entrepreneurship development, and venture capital communities. Michigan Celebrates Small Business was founded by Michigan Small Business Development Center, Michigan Economic Development Corporation, U.S. Small Business Administration – Michigan, Edward Lowe Foundation, Chris Holman – Small Business Advocate, and the Small Business Association of Michigan.

Information about Michigan Celebrates Small Business, can be found at


Real World Product Testing

January 30th, 2016 by rebeccav

Versicolor Product Testing

ITC takes product testing seriously! Have you ever wondered how ITC ensures our products will meet and exceed performance standards in real world conditions?

Well… we test them in the real world.

The new VersiColor multi-color flexible light gets exposure to the harsh Michigan winter elements.


Brad Truck

ITC’s Maia Desk Lamp Is Center Stage In Ameritrade Commercial

January 4th, 2016 by rebeccav

Maia Commercial Feature_1-4-16The Maia Desk Lamp is prominently featured on worker’s desk while Andrew Luck tries to share his “luck” with them. The worker’s decline Andrew’s ”luck” – after all they are already Lucky to have a Maia Desk Lamp providing them with great light for successful work.

Check out the full commercial here.

ITC Donates to Michigan CASA

December 23rd, 2015 by rebeccav

CASA Office_MaiaRecently ITC donated three Maia desk lamps to the new Michigan CASA office located in Grand Rapids. CASA stands for Court Appointed Special Advocates. The advocates are volunteers that have been trained and are appointed by a judge to represent a child in family court. They advocate for the best interests of the child and spend time learning and talking with the child about their situation. Advocates become the voice of the child in court and help to prevent children from being placed back into unhealthy or dangerous situations. There are over 14,000 abused and neglected children not being served in Michigan alone. ITC strongly supports the work CASA is doing and is looking forward to helping with future donations, volunteer efforts, etc.

To learn more about Michigan CASA please visit their website.

CASA 2015_Reception CLose Up_Maia     CASA 2015_Reception_Maia