Give Display Products the Best Light
It is no secret that strategically placed products can influence sales. Candy at the eye level of children, endcap displays with a related selection of products, and necessities placed in the back of the store forcing customers to walk through more aisles and in most cases, select more items. But, did you know that the choice of lighting in retail environments can also be a player in the strategy of increasing sales? LED lights give retailers the capability to enhance product displays while keeping costs low and increasing sales—thereby increasing profitability.
Generally, LEDs are thought to be too expensive but as LED technology gains economies of scale the price gap between LEDs, fluorescent and halogen fixtures is lessening. Additionally, the life span and efficiency of LEDs outweighs the gap in initial fixture costs. Today, LED lights average 50,000 – 80,000 hours of life—more than double the life span of fluorescent and halogen options. The longer life minimizes replacement bulb and maintenance labor costs.