Each year, in December, Pantone declares one Color of the Year (2016 being an exception with two colors). The color experts at Pantone scan the globe for inspiration. Looking at everything from social movements and lifestyle trends, food and travel, and even sporting events. There are no limitations—anything can be an influencer.
Today, Pantone announced PANTONE 18-3838, Ultra Violet, as the Color of the Year 2018. In the coming year, we can expect to see deep shades of purple spill over into fashion, interior decorating, beauty and industrial design trends.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
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Learn more about the Pantone Color of the Year 2018 here.